Convergence Bay USA
A masterbrand uniting approachable to super-premium wines with a strong sense of place.
Convergence Bay
Popular premium range evoking Cape West Coast life—quality, typicity, and value.
- Product characteristics: Solid varietals with strong QPR.
- Target segment: Popular premium.
- Target market: Engaged explorers, social newbies, kitchen casuals.
- Proposition: Captures imagination with West Coast lifestyle at exceptional value.
View Tasting Notes
Crisp Sauvignon Blanc, fresh Chenin, smooth Cab/Merlot, bold Shiraz, classic Pinotage.
Brand Assets
View Brand Assets
Cape Elephant
Entry-level, easy-drinking wines delivering everyday value.
- Product characteristics: Large production, approachable.
- Target segment: Entry level.
- Target market: Bargain hunters.
- Proposition: Friendly flavors at a friendly price.
Brand Assets
View Brand Assets
Fair Roots
Premium wines with conscience and terroir—Fairtrade-minded and quality driven.
- Product characteristics: Clear sense of place, reliable quality.
- Target segment: Premium.
- Target market: Engaged explorers, social newbies, healthy security seekers.
- Proposition: Wines with a conscience—made by those who care, for those who care.
View Tasting Notes
Fresh Sauv Blanc, structured Chenin, velvety Merlot, earthy Pinotage, spicy Shiraz, classic Cab Sauv.
Brand Assets
View Brand Assets
Our Premium Wines
Sweef Sauvignon Blanc, Erfgenaam Chenin Blanc, and The Fog Merlot form the pinnacle of our collection.
Sweef
View Brand Assets
View Tasting Notes
Bright citrus, gooseberry, mineral finish.
Erfgenaam
View Brand Assets
View Tasting Notes
Pear, quince, honeycomb; spice and acidity.
The Fog
View Brand Assets
View Tasting Notes
Plum, cassis, subtle oak; silky tannins.
Contact
Let's talk about your project
Drop a message and we'll get back to you within 1–2 business days.
Send a message
* This demo form is static. We can wire it to email later.
brianmichaelpowell@gmail.com
Phone
215-290-3556
Location
Philadelphia, PA